The Truth About Branding: How Much Should I Spend on Branding?

I’m sure you want me to cut to the chase and talk about how to deal with your logo, website, and other marketing materials. Let me start by asking you a question; have you ever encountered a business who’s product/service surpassed their visual appearance? They’re breaking the bank, but visually are very unattractive. How is this the case? Let’s get a biblical perspective on visual appearance…

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